Privacy Policy

1. Introduction

Welcome to Mehreen Fashion. We operate the website at https://mehreenfashion.shop. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site and place orders with us.

2. Information We Collect

Information you provide:

• Full name
• Email address
• Phone number
• Delivery address (street, city, country)
• Order details (products, sizes, quantities)

Automatically collected:

• Browser type and version
• Device type (mobile, desktop)
• Pages visited and time of visit
• IP address (collected by Google services)
• Cookies and similar tracking technologies

3. How We Use Your Information

• Order Processing: To call you and confirm orders, arrange delivery, and process your purchase. We do not process payments online.
• Customer Service: To respond to your questions about orders.
• Site Improvement: To understand how visitors use our site.
• Advertising: To display relevant ads through Google AdSense (see Section 4).

4. Google AdSense & Third-Party Advertising

We use Google AdSense to display advertisements on this website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other websites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. These are known as interest-based or personalised advertisements.

You may opt out of personalised advertising by:

• Visiting Google Ads Settings
• Using the Network Advertising Initiative opt-out page
• Visiting aboutads.info

For more information on Google's privacy practices, see the Google Privacy Policy and Google's advertising policies.

5. Cookies

Our site uses cookies for the following purposes:

• Essential cookies: To remember your cart contents and delivery address for faster checkout. These are stored in your browser's local storage.
• Advertising cookies: Used by Google AdSense to serve relevant advertisements. Google may use the DoubleClick cookie to serve ads based on your visit to our site and other sites on the internet.
• Analytics cookies: Used by Google Firebase to help us understand how visitors use our site (page views, session duration, device type).

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our site.

6. Third-Party Services

• Google Firebase: We use Firebase for our database and file storage. See Firebase Privacy Policy.
• Google AdSense: Used to display advertisements on our site. See Google Privacy Policy.

7. Data Retention

We retain your order information for as long as necessary to process your order and maintain business records — up to 2 years. Delivery address data saved in your browser's local storage remains until you clear your browser data.

8. How We Share Your Information

We do not sell, rent, or trade your personal information. We only share data with Google Firebase (storage) and Google AdSense (advertising) as described above, or when required by law.

9. Data Security

Our site is served over HTTPS and your data is stored in Google Firebase with access controls in place. No method of internet transmission is 100% secure; we cannot guarantee absolute security.

10. Children's Privacy

Our site is not directed at children under 13. We do not knowingly collect personal information from children under 13. Google AdSense does not serve interest-based ads to users known to be under 13. Contact us if you believe a child has provided us with information and we will delete it promptly.

11. Your Rights

You have the right to access, correct, or request deletion of your personal information, and to opt out of personalised advertising. Contact us at raashidk.official@gmail.com to exercise these rights.

12. Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes by updating the date at the top of this page.

13. Contact Us